THINKeEXTENSION

If you have been doing Extension for more that 2 weeks I have some news for you your audience is changing. They are changing the way they consume information and what they expect from information regarding the Internet and Social Media trends and a surrogate for eExtension trends the Forresters Social Technographics Report has just been released for 2008. Geuss what? Social Media usage is up!

There are more people creating, critiquing, collecting, joining and consuming Social Media then there were last year. That is probably no surprise

Social technology adoption increased tremendously this year. Three in four US online adults now use social tools to connect with each other compared with just 56% in 2007. What else changed? Ratings and reviews, “voting” for Web sites, and peer-generated video experienced the largest growth, while blogs and tagging closely followed. Older adults are now also more likely to participate socially as Spectators and Critics, placing them in the active rungs of our Social Technographics® ladder. Source: http://www.forrester.com/Research/Document/Excerpt/0,7211,44907,00.html

This graphic is a useful way to segment your eExtension audience, no matter how good your stuff is some people will not even see it. But as you can see from the graph below the percentage of people who are likely to respond are growing as are the number of people online. Therefore more and more people are ready for eExtension. This trend is coming fast, and it is a great time to getting to know your way around the Social Media landscape.

New 2008 Social Technographics data reveals rapid growth in adoption

First discovered via ReadWriteWeb

Tags: SocialMedia, 2008SocialTechnographicsReport, eExtension