In the future when Agricultural, Natural Resource Management, or Environmental extension will be one discipline. Equally balancing hard and soft science, cultural, social, economic and ecological dimensions.
Small, smart, svelte organisations and innovative individuals will provide Extension services to Governments, Universities, and others wanting to reach their audience.
Extension initiatives will appear in a stream of content that the audience receive from their trusted service provider. An instant “community of practice” will form around this new content, slicing, dicing and adding to the new Extension content using video, voice, real time data from loggers on farms, in streams, embedded in indicator species.
The future is closer than you think.
This week Nielsen reported Twitter (a microblogging application to allows rapid sharing of information) has grown by more than 363% in the last 12 months. Stargazer Perennials reports that setting up blogs and an online store has doubled their income and put them in touch with their market.
The future is here and it is constrained only by your imagination.
Oh and those small, smart, svelte organisations and innovative individuals, they got started in eExtension ahead of the curve. They used free, simple to use Social Media tools to start building their audience in 2008.
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