THINKeEXTENSION

A good eExtension Strategy has 3 pillars

• Listening – using social media applications to listen to the content and conversations taking place in your industry/niche/specialty and listening to your audience.
• Sharing – using a integrated mix of social media tools to share rich media with your audience and have them share with you and one another.
• Connecting – using social networks and other web 2.0 properties to build a “communities of practice” around your extension products.

The sharing should almost always 99.9% of the time be based around a blog platform (maybe in some exceptional cases other technologies will be more suitable). The blog content managment system provides a powerful foundation on which other social media properties in your eExtension Strategy can mesh.

A blogs are a wide range of website that have some common features;

• easy to edit and publish
• publish articles in reverse chronological order
• creates a “feed” of content that makes it easy for readers to subscribe to
• Usually allows readers to comment and respond content

Yaro Starak and Gideon Shalwick have created some fantastic resources for anyone wanting to know more about blogging. Thier Become a Blogger Videos and Become a Blogger Roadmap provide instruction to take a begginer from registering a domain name to building a blog with authority, readership, and rich content.

If you are seroius about developing a world class eExtension Strategy, then you need to learn how to become an authority blogger.  If you are serious about become an authority blogger in your Extension field, then I suggest that you head over to Become a Blogger and sign up for the free roadmap.

I mentioned in the video review above the Gideon and Yaro will soon be releasing premium content (coaching, lessons and other resources) to support beggining bloggers to become authority bloggers. I must disclose that I am an affliate of Gideon and Yaro’s, so if you do decide to purchase thier product I may recieve some renumeration.

As I say in the video at the very least head over to Become a Blogger and sign up for the Become a Blogger Roadmap. Evaluate their premium offer for yourself, however don’t miss out on this really valuable free content.