THINKeEXTENSION

22 Jul, 2008

Can Social Media and Web2.0 save Agriculture and Environment?

Posted by: dean In: eExtension

I just had the opportunity to present a workshop at the National and Trans-Tasman Horticultural Science Conference on eExtension i.e. the use of Social Media and Web2.0 in Sustainable Agriculture, Natural Resource Management, and the Environment.

After some explanations and introductions we had about 25 huddled around laptops creating wordpress blog, subscribing to rss feeds, blogging on twitter, checking out seesmic and a whole lot more. The participants were scientists and extension officers from around Australia and New Zealand. The challenges facing agriculture and the environment are no secret, however not everyone would realise that extensists are a rare breed working hard to support farmers and others with good science and knowledge to make industry profitable and sustainable.

The group spoke about some of the challenges of extension like rising cost of travel, shortage of resources, and difficulties in sharing information. My presentation proposed that Social Media and Web2.0 are very suitable tools for sharing and creating sustainable agriculture knowledge.

However I am keen to know what Social Media specialists think.

If you are a blogger, podcaster, twitter freak, sultan of seesmic, what are your thoughts? Leave a comment, if you think you have social media strategies to help save agriculture and environment and would be prepared to participate in a podcast?

If you think eExtension has an important role in Sustainable Agriculture and caring for the Environment I’d love to hear from you too.


  • Everyone likes to be at conferences and witness presentations face to face. However with increasing travel costs and time restraints it is more difficult for people to be involved in such activities. This is where online live streaming of conferences and presentations could be highly beneficial. It increases the possible scope of the prenters audience and allows people with low time availability to tune in to specific areas of interest. Stay tuned for the Burnett Mary Showcase to feature a live feed of project presentations!
  • I think the agriculture industry is ripe for a revolution in the way it does business with social media. To me, it just seems so obvious! Recently I hosted a tele-seminar/podcast through my website: www.aggielance.com, you can download it at www.aggielance.com/teleseminar.aspx. We focused on the use of social media in the agriculture industry. Now the content was okay - but the response about the idea of using social media in agriculture today was astounding. With relatively little promotion, we received well over 400 hits to the site in a matter of a few days.
    We need to find a way to work together! Cheers!
  • Hey Mark, thanks for dropping by, I am listening to you podcast right now. Congrats on the response, that is fantastic. I am sure there is an opportunity for us to work together. Let's say in touch.
  • Not sure if we can save the planet. At IAALD, we've been experimenting and tracking and encouraging web 2 and aginfo. To get the communities more engaged, to better communicate, to make info more accessible. blog at http://iaald.blogspot.com / see also stuff on slideshare and blip.tv. we covered our recent congress with the tag 'aginfo8' - also on delicious.

    You might also appreciate http://agwired.com/category/new-media/ and of course the folks at www.extension.org ...

    cheers

    Peter
  • Hi Peter, thanks for dropping by THINKeEXTENSION.com. I appreciate your blog post http://iaald.blogspot.com/2008/09/e-extension-d...> We have just completed the Queensland Landcare Conference which was absolutely fantastic. I presented a short workshop on "Creating an eLegacy using eExtension".
  • blogging is a very effective tool for promulgating good causes like the environment and agriculture. the mere fact that you have disseminated this information to your readers create awareness. keep up the good work!
  • Hi Homesteading, welcome to THINKeEXTENSION, I appreciate your support. Your forum Homesteading looks quite interesting, good luck with your efforts there. Dean
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